Client Case Study: Evolve Technologies
Transforming Digital Presence Through Strategic SEO & Marketing Integration
Overview
When Evolve Technologies approached us, their website was underperforming, digital marketing was inconsistent and internal capabilities were limited. They needed more than a facelift – they needed a complete strategic transformation.
What followed was a deep-dive overhaul: from SEO and CRM implementation to brand strategy, apprentice training, and content systems, culminating in a high-performing digital marketing machine built for long-term success.
The Challenge
Evolve Technologies had all the right ingredients: a great service offering, loyal clients and ambition to grow. But their online presence didn’t reflect their expertise.
- They weren’t ranking for key local search terms
- Their website lacked structure and engagement
- Their marketing activity was ad hoc
- There was no internal capability to sustain momentum
They needed visibility, consistency, and infrastructure — fast.
Our Approach
We acted as both a hands-on marketing department and a strategic mentor, blending implementation with internal capacity-building.
SEO Transformation
- Audited and SEO-optimised over 60 pages
- Rewrote metadata, improved content structure, and implemented internal linking
- Built a localised keyword strategy tailored to their niche
- Result: Evolve now ranks #1 locally for core IT and tech support terms
Website Revamp
- Redesigned the site architecture and user journey
- Enhanced messaging, calls to action, and brand consistency
- Launched a fast, intuitive site designed to convert
In-House Capability Building
- Trained their marketing apprentice from the ground up
- Trained in content writing and Canva
- Supported her through her CIM qualification
- Embedded sustainable marketing workflows into their team
CRM & Email Marketing
- Introduced a CRM system to centralise client data
- Created automated email workflows for lead nurturing and retention
- Gave the team full control of pipeline visibility and client communication
Social Media & Brand Strategy
- Developed a clear, actionable content calendar
- Refined brand voice and visual identity
- Built consistency across LinkedIn and other key channels
Blog Implementation
- Created and launched a blog hub for educational, keyword-rich content
- Boosted long-tail SEO performance
- Positioned Evolve as a credible, approachable thought leader
The Results
✅ #1 ranking for local IT and tech search terms
✅ 60+ SEO-optimised pages live and ranking
✅ CRM and automated email marketing set up and running
✅ Consistent social presence with refined brand messaging
✅ Marketing apprentice trained and CIM-certified
✅ Blog hub launched for ongoing traffic, SEO and trust
The Impact
This wasn’t just a digital tidy-up; it was a marketing transformation.
Evolve Technologies now has a robust, scalable system in place: one that builds trust, drives traffic, and can be confidently managed from within. From backend systems to frontline branding, they’re equipped for sustained growth, with the ability to be more alongside the results to prove it.
