Strengthening Digital Marketing Foundations for a UK IT Services Provider

Transforming Digital Presence Through Strategic SEO & Marketing Integration

Overview

We worked with a UK-based IT and managed services provider to strengthen their digital marketing foundations and support long-term growth. The focus was on improving online visibility, refining messaging, and putting practical systems in place that could be managed internally over time.

The engagement covered SEO, website structure, brand alignment, internal training, and marketing systems, with the aim of creating consistency, clarity, and sustainability.

The Challenge

The business already had a strong service offering, an established client base, and clear growth ambitions. The opportunity was to ensure their digital presence fully supported these strengths and functioned as an effective extension of their sales and client experience.

Key focus areas included:

• Increasing visibility for relevant local search terms
• Improving website structure and user journey
• Bringing consistency to marketing activity
• Supporting the internal team with clear processes and skills 

Our Approach

We worked closely with the internal team, combining hands-on delivery with guidance and knowledge transfer to ensure the work could be sustained beyond the engagement.

SEO Strategy and Optimisation

• Conducted a full SEO audit across the website
• Optimised over 60 pages for structure, metadata, and internal linking
• Implemented a targeted local keyword strategy aligned to services offered

This resulted in strong local search visibility for core IT and technical support terms.

Website Structure and Messaging

• Refined site architecture and navigation
• Improved clarity of messaging and calls to action
• Ensured brand consistency across pages
• Delivered a fast, user-friendly website experience designed to convert

In-House Capability and Training

• Supported and trained an in-house marketing apprentice
• Provided guidance on content writing and Canva
• Supported progress through professional marketing qualifications
• Embedded repeatable marketing workflows within the team

CRM and Email Marketing

• Introduced a CRM to centralise leads and client data
• Built automated email workflows for nurturing and retention
• Improved visibility across the sales pipeline and client communication

Social Media and Brand Alignment

• Developed a clear and manageable content calendar
• Refined brand voice and visual direction
• Improved consistency across LinkedIn and other relevant platforms

Blog and Content Hub

• Created and launched a structured blog hub
• Published educational, keyword-focused content
• Supported long-tail SEO and thought leadership positioning

The Results

#1 ranking for local IT and tech search terms
60+ SEO-optimised pages live and ranking
CRM and automated email marketing set up and running
Consistent social presence with refined brand messaging
Marketing apprentice trained and CIM-certified
Blog hub launched for ongoing traffic, SEO and trust

The Impact

This wasn’t just a digital tidy-up; it was a marketing transformation.

The business now has a robust, scalable system in place: one that builds trust, drives traffic and can be confidently managed from within.

 From backend systems to frontline branding, they’re equipped for sustained growth, with the ability to be more alongside the results to prove it.