Client Case Study: CPCA Growth Hub
Taking a Concept to a Connected Business Community
Overview
When the CPCA Growth Hub was first introduced, it was just a concept — an ambition to create a central hub that would connect businesses and entrepreneurs to the resources, expertise, and opportunities needed to grow.
Over three years, I transformed that vision into a thriving community of over 3,000 businesses and entrepreneurs across the region. Through strategic branding, marketing, and optimisation, the Growth Hub became a trusted name for business support, industry connection, and innovation-led growth.
The Challenge
The Growth Hub had a bold mission but lacked structure, presence, and cohesion across the region.
They needed:
A clear and recognisable brand identity
A user-friendly, optimised website with strong SEO
Consistent, high-quality content across all channels
Tools to connect economic development officers (EDOs), district councils, and businesses
A streamlined way to share funding opportunities
Strong representation at key regional events
The goal was to build trust, engagement, and awareness across multiple touchpoints — and make the Growth Hub the go-to platform for business support in the region.
Our Approach
We acted as the external Marketing Director for the CPCA Growth Hub, delivering a fully integrated marketing, branding, and optimisation strategy while also representing the brand at events.
🔹 Brand Identity & Messaging
Created a cohesive, impactful brand identity with a personal touch
Developed clear messaging to communicate the mission effectively
Ensured consistent visuals and tone across all materials
🔹 Website Redesign & Optimisation
Refined and redesigned the Growth Hub’s website for better UX
Improved SEO for greater visibility in search
Increased brand awareness through clear navigation and calls-to-action
Designed and launched an interactive funding map, allowing users to find funding in their local district quickly and easily
🔹 Regional Cohesion & Communication
Introduced a shared content calendar connecting EDOs and district councils
Enabled the sharing of crucial events and opportunities across the region
Streamlined cross-promotion of regional events and campaigns beneficial to the Growth Hub community
🔹 Content Creation & Marketing Assets
Delivered a consistent stream of high-value content and branded assets, including:
Bi-weekly Business Bulletin email
Social media content and management
Blogs, case studies, and event coverage
Promotional videos, interviews, and webinars
Event collateral: leaflets, banners, goody bags, mugs, pens, and more
🔹 Event Representation & Partnerships
Represented the Growth Hub at regional business events
Cross-promoted and sponsored relevant local events and campaigns
Built partnerships to extend reach and increase community value
The Results
✅ Built a connected community of 3,000+ businesses and entrepreneurs
✅ Launched the interactive funding map to improve accessibility
✅ Established a consistent and trusted brand across the region
✅ Improved website UX, SEO, and engagement metrics
✅ Strengthened communication between district councils, EDOs, and businesses
✅ Delivered a comprehensive suite of marketing materials and event presence
The Impact
The CPCA Growth Hub evolved from a name and a concept into a dynamic, growth-focused community resource. Over three years, we built the systems, content, and presence that allowed it to thrive — from the website and Business Bulletin to every last banner, mug, and pen.
Funded by the Cambridgeshire & Peterborough Combined Authority, the Growth Hub is now positioned as a trusted partner in regional business growth — with the infrastructure to keep delivering value for years to come.
