A powerful idea. A remarkable founder's story. And nothing else. In six weeks we built everything — brand identity, website, mentorship model, video content system, five social platforms and a thriving online community. This was a personal mission made real.
Founder Rowland Potter had a remarkable journey: from addiction and homelessness to corporate high-performance coaching. His story had the power to inspire thousands. What it needed was a brand, a platform and a system to make that possible at scale.
When he came to BMO, there was no brand, no digital presence and no scalable infrastructure. Everything needed to be built — and fast. The vision was strong. The delivery had to be airtight.
Name, narrative and visual identity created. Tone defined as motivational, honest and coaching-led. Masculine yet clean visual direction with grounded colours.
Responsive website designed and built in Elementor. User journey structured around Rowland's story. £49/month mentorship model developed with upsell potential.
Five social platforms launched simultaneously. Free online community launched with nearly 100 members in the first month. Rowland trained in media presence, filming and site management.
Created the Success Sober name, narrative and visual identity. Masculine yet clean aesthetic with soft gradients and grounded colours.
Designed and built a fast, responsive website. Structured the user journey to tell Rowland's story and drive action. Full training provided for site management.
Developed a scalable £49/month mentorship offer focused on mindset, support and transformation. Structured for future upsell and growth.
Launched branded profiles on TikTok, YouTube, Instagram, LinkedIn and Facebook. Created a content system built around Rowland's message and media strengths.
Launched a free, invite-only online community. Nearly 100 members joined within the first month, designed for ongoing engagement and warm audience building.
Provided 1:1 coaching in media confidence, on-camera delivery and content workflow management so Rowland could sustain momentum independently.
"This was more than a brand build — it was a personal mission made real. Success Sober now operates with clarity, systems and presence. A movement with momentum."
Jennifer McNamara, BMO Brand BuildingBook a free strategy call and let's talk about what's possible for your brand.
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