From a concept to a connected regional institution. Over three years we built the brand, website, content ecosystem and 3,000+ business community that made the Growth Hub the go-to resource for business support in Cambridgeshire and Peterborough.
The CPCA Growth Hub launched with an ambitious vision: to become a central hub connecting businesses and entrepreneurs across Cambridgeshire and Peterborough to the resources, expertise and opportunities they needed to grow. What it lacked was structure, presence and cohesion.
There was no established brand identity, no optimised web presence, no consistent content strategy and no coordinated way for district councils, Economic Development Officers and businesses to share information and opportunities across the region.
Created the cohesive brand identity and messaging framework. Redesigned and optimised the website for UX and search. Established content systems and social media presence. Launched the bi-weekly Business Bulletin.
Introduced the shared content calendar connecting EDOs and district councils across the region. Grew the business community and subscriber base significantly. Launched the interactive regional funding map. Expanded event presence and regional partnerships.
Reached 3,000+ businesses and entrepreneurs connected across the region. Embedded the Growth Hub as a trusted, go-to regional resource. Built the content, systems and infrastructure for sustained impact beyond our engagement.
Cohesive visual identity with a personal touch. Clear messaging communicating the mission. Consistent tone across all materials and channels.
Full website redesign for UX and search visibility. Interactive funding map built and launched. Weekly content updates and ongoing SEO optimisation.
Shared content calendar connecting EDOs and district councils. Streamlined cross-promotion of regional events and campaigns across the community.
Bi-weekly Business Bulletin. Social media management. Blogs, case studies, promotional videos, event coverage and a full suite of branded collateral.
Regional event representation, sponsorship and organisation. Built partnerships to extend the Hub's reach and strengthen community value.
Regular performance reporting across website, social and email. Data-driven recommendations implemented continuously across three years.
"The CPCA Growth Hub evolved from a name and a concept into a dynamic, growth-focused community resource. From the website and Business Bulletin to every last banner and event stand — the infrastructure is there to keep delivering value for years to come."
Jennifer McNamara, BMO Brand BuildingBook a free strategy call and let's talk about what's possible for your brand.
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