Client Case Study: STS Labs

Launching a Digital Presence for a Sustainability Innovator

Overview

STS Labs (Cambridge Sustainable Technology Solutions Ltd) is an engineering-led company developing innovative thermal energy reuse products with humanitarian and sustainability benefits. Their flagship product, ClimaCubby, leverages vehicle climate control systems to create thermal transportation solutions without costly modifications — aimed at NGOs, food delivery services, and emergency responders.

As a relatively new brand, STS Labs needed a clear, credible, and visible digital presence to help them attract partners, generate interest, and position themselves as a forward-thinking leader in sustainable technology.

The Challenge

Prior to our involvement, STS Labs had:

• No fully developed website to communicate their value proposition

• Limited brand visibility online or across key digital channels

• A need for clear messaging to appeal to both technical and commercial audiences

• The challenge of breaking into competitive markets as a new player with a groundbreaking product

Our goal was to create a strong digital foundation for STS Labs and accelerate brand recognition.

Our Approach

We partnered with STS Labs to handle their brand rollout and digital launch, focusing on a polished, credible online presence.

🔹 Website Design & Development

• Complete redesign of the STS Labs website to showcase innovation and credibility

• Clear navigation to communicate the brand story, products, and sustainability mission

• Optimised for SEO, speed, and mobile responsiveness

🔹 Brand Messaging & Positioning

• Developed concise, engaging copy tailored to both investors and end-users

• Highlighted the environmental, economic, and humanitarian benefits of their technology

• Created a tone of voice that reflects scientific credibility while remaining approachable

🔹 Digital Presence & Marketing Push

• Rolled out the brand across digital platforms to increase reach and awareness

• Designed branded assets for use across presentations, pitches, and marketing campaigns

• Prepared the groundwork for future PR, social media, and content marketing activity

🔹 Growth Enablement

• Structured the site and assets to support future lead generation

• Created a platform that can scale alongside product development and market expansion

The Results

✅ Modern, professional website ready to launch into competitive markets
✅ Consistent brand identity across all customer touchpoints
✅ Strong foundation for search visibility and digital marketing
✅ Positioned STS Labs to confidently approach investors, partners, and customers

The Impact

STS Labs now has the digital infrastructure and brand presence to support its mission of bringing sustainable thermal solutions to market. With a credible website, cohesive messaging, and a clear visual identity, they are better equipped to connect with stakeholders, attract funding, and grow their presence in the humanitarian and sustainability sectors.