Client Case Study: Success Sober

Building a Purpose-Driven Brand from the Ground Up

Overview

When Success Sober came to us, it was just a powerful idea, a vision born from founder Rowland Potter’s remarkable transformation from addiction and homelessness to corporate high-performance. What it needed was a brand, a platform and a system to reach and inspire others.

We helped build it all, from identity and mentorship models to the branding and website, social presence, video systems, and a thriving community. Today, Success Sober is a growing movement, backed by professional execution and personal truth.

The Challenge

Rowland had a story worth sharing and a mission worth backing — but no brand, no digital presence and no scalable infrastructure.

He needed:

• A bold, trustworthy brand rooted in lived experience

• A high-co

  nverting website that felt clean and credible

• Visibility across major platforms like TikTok, YouTube, and LinkedIn

• Video editing, content planning, and hands-on production

• A mentorship model that was affordable, premium, and scalable

• Media confidence and technical skills to manage his platform

The vision was strong. The delivery had to be airtight.

Our Approach

We acted as Success Sober’s full-stack creative and strategic partner — from branding and systems to content creation and training.

🔹 Brand Identity & Positioning

• Created the name and narrative for Success Sober

• Developed a tone that is motivational, honest, and coaching-led

• Built a masculine yet clean visual identity with soft gradients and grounded colours

🔹 Website Design & Build

• Designed and built a responsive, fast website using Elementor

• Structured the user journey to tell Rowland’s story and drive action

• Delivered full training on how to manage and update the site confidently

🔹 Mentorship Model Development

• Developed a scalable £49/month mentorship offer

• Focused on mindset, support, and transformation

• Structured with future upsell and growth potential

🔹 Social Media & Video Production

• Launched branded profiles on TikTok, YouTube, Instagram, LinkedIn, and Facebook

• Manage and edit all video content (short-form and long-form)

• Created a content system built around Rowland’s message and media strengths

🔹 Community Building

• Launched a free, invite-only online community

• Nearly 100 members joined in the first month

• Designed for ongoing engagement and warm audience building

🔹 Media & Platform Training

• Provided 1:1 coaching in media confidence and delivery

• Taught Rowland how to film better videos, speak on camera, and stay consistent

• Trained him to confidently manage his website and content workflows

The Results

✅ Full brand, website, mentorship model, and media launch in under 6 weeks
✅ Cross-platform presence on 5+ major social channels
✅ 100-member online community built within first month
✅ Mentorship converting at £49/month with room to scale
✅ Founder trained in media presence, site control, and brand execution

The Impact

This was more than a brand build — it was a personal mission made real.

Success Sober now operates with clarity, systems, and presence. From grassroots to growth-ready, the brand reflects Rowland’s truth and empowers others to reclaim theirs. With the platform and support behind it, this is a movement with momentum.