A 17-year infrastructure consultancy with deep expertise and an inspiring founder story — but no brand, no website and no digital presence to show for it. We built everything from the ground up: identity, website, SEO, and a social media presence that finally reflected the quality of the business behind it.
Executive Consultancy Services Ltd is a Peterborough-based professional consultancy led by founder Rowland Potter — a transport and infrastructure specialist with over 17 years of experience in major and complex infrastructure projects across the UK, covering road, rail, active travel, passenger transport and decarbonisation.
ECS also operates across two further service lines: coaching and mentoring (as an ICF member), and resilience development — helping individuals and organisations recover faster from significant challenges. With three client contracts secured within the first six months of trading, the business had momentum. What it didn't have was a digital presence that matched it.
When Rowland came to BMO, ECS had no established brand identity, no website and no social media presence. For a consultancy operating across corporate transport, infrastructure and coaching — sectors where credibility, authority and trust are everything — the absence of a professional digital presence was costing real opportunities.
The brief was clear: build a complete digital identity from scratch that reflected the depth of Rowland's expertise, communicated all three service areas clearly, and positioned ECS to confidently win new clients and partnerships.
Created a professional brand identity communicating expertise, authority and trust. Visual direction and tone tailored to corporate transport and infrastructure audiences while remaining approachable for coaching and resilience clients.
Designed and built the complete ECS website — structured around Rowland's story, three clear service areas and a compelling call to action. Optimised for user experience, mobile responsiveness and search visibility from day one.
Implemented SEO foundations across the site including keyword research, on-page optimisation, metadata and content structure. Positioned ECS to rank for relevant local and sector-specific search terms.
Set up and launched ECS's social media presence with branded profiles, content strategy and initial content. Established a consistent brand voice across channels relevant to corporate, coaching and infrastructure audiences.
Crafted brand messaging that brought Rowland's unique story — 25 years of sobriety, a career spanning major infrastructure projects and a passion for coaching — into a coherent, compelling narrative across all touchpoints.
Delivered the complete brand ecosystem ready for ECS to operate professionally from day one — website live, social channels active and brand assets in place for pitches, proposals and client engagement.
"ECS now has the brand, website and digital presence its expertise deserves. From a standing start, Rowland can now walk into any room — corporate boardroom or coaching session — backed by a professional identity that tells the right story before he says a word."
Jennifer McNamara, BMO Brand BuildingBook a free strategy call and let's talk about what's possible for your brand.
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